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Stay up to date on the latest news and information about The Mailbox refurbishment.  Sign up to receive our  email newsletter which will provide you with the latest info, work in progress photos and special announcements!

Click here to receive to the New Mailbox email newsletter.

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BLOG UPDATES

Posted September 2015

American fashion brands Tommy Hilfiger and Calvin Klein have signed up to open luxurious new stores here at the Mailbox, alongside independent British tailor, Clements & Church.

Want to find out more of what’s to come? Here’s a preview in our newly released film: http://bit.ly/1XJWOGs 

Posted July 2015

Harvey Nichols, the world’s leading luxury retailer, will open the doors to its stylish new store in Birmingham’s city centre, on Friday 31 July 2015.

For more information, read our news story here.

Posted June 2015

Specialising in expertly created dramatic and magical cocktails, there’s nothing quite like Aluna, Birmingham’s newest cocktail bar opening on 6th June at the Mailbox. With drinks designed to push the boundaries of cocktail making, Aluna is a feast for all your senses, delivering a healthy dose of dramatics with each drink.

For more information, read our news story here.

Posted March 2015

Following the high profile launches of Everyman Cinema and Gas Street Social, the brand new retail space at the Mailbox will open in phases from July, culminating in a celebration event in September.

The opening of the Harvey Nichols new design concept store will be supported by a number of exciting store launches at the Mailbox over the summer period.

The hotly anticipated new retail mall including the sky-lit Urban Room at the heart of the new Mailbox will be officially unveiled during the September celebration event.

For more information, read our news story here.


Posted March 2015

Now open, Gas Street Social is a brand new bar and restaurant at the Mailbox, offering a seasonal taste of home comforts and mouth-watering European cuisine, alongside a speciality drinks menu.

Designed to be shared amongst friends, family and colleagues, diners can enjoy a range of grazing boards, small plates, stone-baked flatbreads and locally sourced meats and seafood and a selection of craft beers, fine wines and tantalising cocktails.

Posted February 2015

Signed. Sealed. Delivered. Everyman Cinema arrives at the Mailbox.

Featuring three custom built screens with the highest picture quality and the latest in digital projection, complete with a bar and restaurant area, Everyman Mailbox creates a truly unique cinema-going experience. Click here for the latest film listings and to pre-book your tickets.

Posted December 2014

We’ve reached another exciting milestone in the redevelopment of the Mailbox, as our brand new roof has been installed! Following your feedback, the sky-lit glass roof has been built to protect you from the unpredictable British weather, creating a light and airy setting for you as we move a step closer to completion ahead of the exciting re-launch in Spring 2015.

View our installation video here – http://youtu.be/GWYoxtlt3SI

Posted November 2014

The redevelopment is in full swing, and we’re delighted to reveal that over 70% of our retail units have now been let or are in final negotiations ahead of our Spring launch. Amongst those confirmed is Hugo Boss, which is the latest luxury fashion brand to commit to the re-launched Mailbox. The new 3,000 sq ft store follows in the footsteps of Emporio Armani, LK Bennett, Jaeger and Gieves and Hawkes and will open next year.

Posted October 2014

The Mailbox will reopen its doors to the retail side in Spring 2015. We look forward to welcoming new stores and of course the highly anticipated, new, flagship Harvey Nichols. Relocated in the heart of the scheme, it promises to offer the most discerning shopper the best luxury brands and a unique shopping experience. Watch this space for further announcements in the coming months.

Posted Monday 2nd June 2014

From 2nd June, the access to our luxury store flagship store Harvey Nichols will be temporarily changing, as part of the Mailbox refurbishment programme.

As we build you a better Mailbox and a brand new Harvey Nichols store, the usual front entrance will be closing and access to store will be via the Royal Mail lift or staircase situated at the front of the Mailbox next to Malmaison.

Please enter through the walkway alongside the car park and follow the signs up to Level 2.

New Entrance to Harvey Nichols map

Posted Monday 31st March 2014.

Meet the team behind The Mailbox redevelopment and the stage by stage construction of the ‘red things’ to help guide you around while our refurbishment takes place.

Posted Wednesday 19th March 2014.

Current building works on Level 3 Wharfside Street at The Mailbox.

Building works on Level 3 Wharfside Street at The Mailbox

 

Posted: Monday 10th March 2014.

Here’s a sneak peek of our scale model showing the exciting new Urban Room, which was formerly Level 5.

 

 

Posted: Tuesday 25th February 2014.

The New Mailbox Open Doors

The new ‘open doors’ to help guide you around while refurbishment takes place are now finished!

Posted: Tuesday 25th February 2014

A giant lamp at The Mailbox

A giant lamp, standing 4.5 metres tall, now highlight the new, temporary entrance on Severn Street.

 


The New Mailbox Mall Interior L1

The Mailbox refurbishment is now well underway. We are pleased to confirm the following brands are still open as usual:

  • Harvey Nichols
  • Emporio Armani
  • Nicky Clarke
  • Toni & Guy Essensuals
  • Malmaison Hotel
  • BBC

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All our bars and restaurants are open as usual.

The following retail brands are now closed:

  • Hugo Boss
  • Jaeger
  • LK Bennett
  • Thomas Pink
  • AllSaints
  • Daniel Footwear
  • Fat Face
  • Gieves & Hawkes

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The new retail mall and skylit “urban room” in the Mailbox will be unveiled in October 2015. The new retailers will join the innovative new Harvey Nichols which opened in July, as well as Hugo Boss, Emporio Armani, LK Bennett, Jaeger and Gieves and Hawkes which will all return with new-look stores. Castle Fine Art will also be opening a new gallery within the retail mall.

Forget what you thought you knew about Birmingham and the Mailbox. Under new ownership, bold plans have taken shape that will radically transform its built environment and its identity. The ultimate luxury shopping experience is coming to the Mailbox.

Few cities match Birmingham’s pace of change. The transformation is particularly evident on the west side. Here, within a few minutes’ walk of the Mailbox, landmark projects including the redevelopment of New Street Station, a refurbished National Indoor Arena and the Library of Birmingham, will open their doors by 2015.

Birmingham has attracted £1.5bn of public and private investment in three years, more than any UK city outside London (Source: Business Birmingham)

The combined allure of John Lewis, opening at Grand Central in 2014, and the newly redeveloped Mailbox, home to the city’s only collection of luxury retailers, will realign Birmingham’s retail core.

The Mailbox will be the sole sanctuary for Birmingham’s wealthiest shoppers. For the first time, their desire to combine understated luxury with an exclusive customer experience will be met in a single retail destination.

Birmingham currently draws an affluent audience wider than its primary catchment, to attractions such as Symphony Hall, the Hippodrome, the LG Arena, the National Indoor Arena and the Birmingham Museum & Art Gallery. The right retail offer will provide even more reasons to visit.

In focus groups, our customers told us of their hopes and expectations for the Mailbox

“The new John Lewis will attract many more of The Mailbox’s shoppers to the city and will help drive the focus of the city’s retailing closer to The Mailbox”

“Siting luxury stores elsewhere in the city doesn’t make sense – The Mailbox is the natural place for these sorts of shops”

“The Mailbox needs to provide a balance of more upmarket stores as the mainstream brands are elsewhere in Birmingham”

Source: Mailbox research focus groups 2011

Our loyal and high spending customers will receive the recognition they deserve, a tailored service delivered at scale. Intimate customer understanding will recognise and reward spend with contextual communications and tailored promotions. Rich, real-time customer data will be shared exclusively with our retail partners, allowing brands to deliver highly targeted communications.

The New Mailbox Gallery

A collection of retail spaces are now available for brands recognising the unique opportunity afforded by the new Mailbox.

New owners Brockton Capital and Milligan have created the vision and committed the resources to make it a reality.

To read more about the Mailbox vision and future please click here.

 

To express your interest in the new Mailbox and discuss the possibilities, please contact:

Retail

Richard Scott
Nash Bond
[email protected]
direct 0207 290 4578
mobile 07900 192 7

Gavin Rowlands
Nash Bond
[email protected]
direct 0207 290 4563
mobile 07960 960 450

Melanie Taylor
Milligan Retail
[email protected]
direct 0207 297 4302
mobile 07747 101 60

Alastair Robertson-Dunn
GVA
[email protected]
direct 0121 609 8106
mobile 07951 549 086

Gary Bucknall
GVA
[email protected]
direct 0121 609 8027
mobile 07584 187 438

Food and Beverage

Edmond Schama
Shelley Sandzer
[email protected]
direct 020 7580 3366

Camilla Topham
Shelley Sandzer
[email protected]
direct 020 7580 3366

Office

Theo Holmes
CBRE
[email protected]
direct 0121 616 5510

Ashley Hancox
CBRE
[email protected]
direct 0121 616 5503

For media and press enquiries please contact:

Rebecca Williams
Rewired PR
[email protected]
tel 0121 236 2132
mobile 07969764153

Ruth Pipkin MCIPR
Rewired PR
[email protected]
tel 0121 2362132
mobile 07894 556614

Rachael O’Neill
Mailbox Marketing Executive
[email protected]
direct 0121 632 1000

Coming in 2016.

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