Behind The Scenes: Emporio Armani A/W13 Campaign


Posted on July 15, 2013

Taking inspiration from past trends and giving them a thoroughly modern twist, Emporio Armani’s AW13 collection is both very now and very nostalgic.

Statement Twenties bowler hats and Art Deco silhouettes are reconstructed with super modern neoprene, while beautifully full-bodied mohair provides a luxurious touch. Light pastel pea-style jackets are worn with asymmetric trousers and are set against deep purple and olive green velvet for a look that’s thoroughly decadent and elegant.

Cuts are long and simple, but the interesting choice of fabrics gives an experimental and often androgynous edge … all very Daisy Buchanan!

The new season advertising campaign has been shot by Craig McDean and selected pieces from the collection are available from Emporio Armani’s Mailbox store now.

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