FAR FROM THE ORDINARY
Posted on May 14, 2019 by Alex Perrins
The Ordinary – renowned for its dedication to transparency in skincare and honest pricing – has launched at Harvey Nichols Birmingham. The cruelty-free collection boasts foundations, serums, primers and complexion saviours with prices starting from just £2.75.
With the maxim “clinical formulations with integrity”, The Ordinary strips back unnecessary packaging in favour of cruelty-free, high-performance products. The team behind the brand specialise in biochemistry to create pioneering skincare contains innovative ingredients. All products are vegan-friendly and are free from parabens, sulphates, mineral oil, animal oils, coal tar dyes, formaldehyde and mercury, and are not tested on animals.
Serum Foundation 30ml, £5.70;
Natural Moisturizing Factors + HA 100ml, £6.80;
Multi-Peptide Serum for Hair Density 60ml, £15.80.
The Ordinary is available now from the Beauty Hall at Harvey Nichols, The Mailbox.