THE MAILBOX SECURES LUXURY CINEMA BRAND EVERYMAN CINEMASPosted on November 29, 2013
Birmingham’s premier lifestyle and shopping destination, The Mailbox, has secured luxury cinema operator, Everyman Cinemas, as part of the scheme’s refurbishment announced earlier this year. The deal with Everyman will see a three screen, 12,000 sq ft cinema open in the latter part of 2014.
Everyman currently operate 10 cinemas across London, the South East and Leeds. Everyman at The Mailbox will be the group’s first cinema in the Midlands, bringing the brand’s signature style and focus on hospitality to Birmingham with sofa seating, stylish bar and lounge areas and ‘rustle-free’ food.
The cinema will offer the very latest in digital projection with Sony Digital 4K projectors and 3D capabilities, to screen a carefully selected and varied programme of quality films and special events including live theatre and opera.
Everyman at The Mailbox will also feature a fully licensed bar with fine wines, champagnes, beers and cocktails, as well as an enhanced food offering.
The redevelopment of The Mailbox includes a new 45,000 sq ft Harvey Nichols signature store. Pre-let agreements have also been signed with leading fashion brands Jaeger, Gieves & Hawkes, L.K. Bennett and Daniel Footwear. Internationally renowned Castle Fine Art will open a new gallery within the scheme.
Plans designed by Stirling Prize winning architects, Stanton Williams, will see the entire retail mall enclosed and sky lit, to create an urban room with new facades, finishes and store frontages. Improved way-finding throughout the mixed-use scheme will be introduced.
Harvey Nichols, Emporio Armani, Nicky Clarke, Toni and Guy and BBC Birmingham are staying open throughout the refurbishment, along with the scheme’s bars, restaurants, hotels, commercial offices and car park.
Melanie Taylor, Head of Leasing at Milligan, development partner and joint owner of The Mailbox, said; “The development has been well received in the marketplace. We’re delighted to be able to announce such an exciting line-up for The Mailbox and are in very positive talks with further new potential occupiers.”
“Whilst the refurbishment is underway, we’re committed to staying open and luxurious, ensuring that our customers continue to enjoy The Mailbox experience with a whole host of events and activities planned for Christmas and the new year ahead of completion in 2015.”
Alex Wright, Associate Partner at Brockton Capital, principal owner of The Mailbox, said; “Everyman’s decision to open at The Mailbox is further endorsement of our position as the Midlands’ luxury lifestyle destination as well as the appeal of Birmingham to exciting, stand-out brands.”
Andrew Myers, CEO of Everyman Media Group plc said; “At Everyman we select our locations incredibly carefully. We’ve been really impressed with the redevelopment plans and the quality and mix of brands already on board. The Mailbox and its customer base present the perfect opportunity for us to launch our concept in the Midlands.”
The cinema is set to open towards the end of 2014, with the full redevelopment of The Mailbox completed in 2015.